This study explored Americans’ news consumption across various types of sources. Topline results for this survey are available here. Survey data for 1,694 of the panelists were used only for comparison with their online activity as recorded in the passive data, while the remaining 2,021 survey respondents did not have their activity tracked and make up the representative general population sample from which survey results are reported. In all, 3,715 panelists took this survey. adults conducted June 2-11 on Ipsos’ KnowledgePanel.
This data are pulled from a survey of U.S. Finally, survey data were used to compare with the passive data and to analyze Americans’ awareness of different aspects of media and news. Researchers could then identify how frequently they engaged in various activities around media and news. Later, the digital activity of Ipsos KnowledgePanel members who gave their consent to participate was recorded from to Jvia a tracker from RealityMine® that they installed on their mobile devices and/or personal computer (PC). Topline results from these survey experiments are available here. These questions emerged from discussions with experts in the field as well as data from the cognitive interviews. Second, survey experiments, conducted through Ipsos’ KnowledgePanel “omnibus” surveys on April 17-19 and April 24-25, 2020, were used to test different approaches to measuring news consumption. Some lightly edited quotations are included in the report.
These interviews were designed to obtain qualitative feedback on proposed survey questions and to gain preliminary, in-depth knowledge about the public’s understanding of emerging concepts around news consumption in a digital age.
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See full study methodology for details.įirst, cognitive interviews were conducted through RTI International in late February and early March 2020. Findings from this study are drawn from four major data collection efforts. This report was made possible by The Pew Charitable Trusts, which received support from the John S. This report is the culmination of a yearlong study into Americans’ news consumption habits in an era of rapidly evolving media technology and a look at how researchers can measure those news habits.
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